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The HUGGER brand began in the quaint town of Liverpool, England in 2008, stepping out gradually towards the world, showcasing our perseverance and commitment. Our colourful prints are the unique feature of the brand, specially designed for children based on the principles of being lightweight, practical, and safe, and using high-standard accessories to let children also have a backpack that is both qualitative and durable. We have always believed that every child deserves to have a little world they can carry around with them.

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